What I did
advertising graphic design copywriting
Background
Ecotricity was the world’s first green electricity company. I designed a broad range of materials for them, including the key marketing brochure, adverts, postcards, posters and bills. The unity of design and message created a strong brand image for Ecotricity.
Copywriting
Not only did I design the materials I also wrote the copy. My objectivity, experience of writing for other clients and knowledge of the ‘green’ sector proved tremendously helpful. This one-stop service was convenient for the client and ensured synergy between design and words. I also wrote the key message and copy for the homepage of the Ecotricity website.
Bills
I created the templates for Ecotricity’s bills, ensuring that they met the project’s understandably exacting requirements. The bills had to be informative, clear and engaging while fulfilling strict legal requirements and print limitations. Five different templates were required for commercial and domestic customers.
