Soil Association
Campaign raises funds and awareness

Soil Association superbugs in pigs

Key image

Soil Association direct marketing

Direct marketing leaflet

Soil Association report

Report cover


I was briefed to design direct marketing materials and a report for the Soil Association’s superbugs in factory farming campaign. I designed the 84-page report and direct marketing campaign, which communicated the complex issue in a clear, concise way. The report raised awareness in the government and media, while the direct marketing achieved a 4,800% return on the investment in design.


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