About
Ethical design
agency since 2003

In 2003, I launched Advocate as one of the first ethical design agencies, using the power of branding and design to help organisations striving for a fairer, healthier and greener world increase their impact. Before this, I worked in-house at the Centre for Alternative Technology, the Wildfowl & Wetlands Trust and Gaia Books, and at a design agency for high-profile arts clients. Few designers have this depth of experience, expertise and dedication to positive change. See my work

I use brand strategy, identity and design as tools for change – solving problems and delivering results. This could mean growing your organisation, attracting more supporters, increasing funding, encouraging social change or winning campaigns. See my services

As the name Advocate declares, I’m on your side. I’ll champion you. I share your vision and commitment, and this will shine through in work that amplifies your impact.

I’m not greenwashing, purpose washing or jumping on the ethical bandwagon. A design agency’s real impact lies in the work it does, and therefore who it works with. That’s why I’ve always chosen to work with charities, non-profits and businesses creating positive change. Because to be a genuine force for good, an agency must work with organisations that are a force for good. See what makes Advocate an ethical design agency

I support my clients by basing my rate on the Joseph Rowntree Foundation’s Minimum Income Standard and keeping my overheads low. As a result, you get more time for your budget than most agencies can give. And more time means more considered, creative and effective work. See my design rate

I provide a joined-up process, from brand strategy and identity to web and graphic design, so the original vision is carried through to your digital and print materials. I’ll be your sole point of contact throughout your project, and if specialist skills are needed, I’ll bring in and manage trusted collaborators, such as developers, copywriters, photographers or illustrators.