Adaptavate
Helping building industry get to net zero

Brand identity Web design Graphic design

Globally, the built environment is responsible for 39% of CO2 emissions and 30% of the world’s waste. Adaptavate was founded to change this. They develop carbon-negative construction materials – using carbon capture and utilisation – with circularity at the core.

Having created cutting-edge new production techniques, Adaptavate needed to rebrand and redesign their website to attract new investment and customers globally.

The work followed my standard process:

• Audit of existing brand identity and assets
• Competitor research
• Questionnaires and discussions with the Adaptavate team

• Assisting in writing vision and mission statements
• Defining the brand ‘personality’
• Helping to craft the elevator pitch, strapline and key messages

• Designing the new logo
• Defining a new colour palette and typefaces
• Creating brand identity guidelines

• Site and content plan
• Visual design
• Web development with my associate, Mike Harrison
• Fast, low-carbon site

www.adaptavate.com

• Business cards
• Letterhead
• PowerPoint template
• Social media graphic templates

The new branding and website project Adaptavate’s professionalism, credibility, boldness and cutting-edge products.

Mark helped us update our brand and website during a very transformative time for our business. His guidance was fundamental in achieving excellent new branding for Adaptavate and creating a highly effective (and highly praised) website. Thank you for navigating this disruptive period with us, Mark; we are really happy with the results!

Cassandra Blazquez, Head of Marketing and Communications