Services Brand strategy
identity and design

If your organisation lacks clarity, I’ll help you define your brand: who you are, your vision, what you do, who you’re here for, what makes you different and how you want to be perceived. I’ll guide you through the process, asking the difficult questions, challenging assumptions and bringing an independent perspective to distil and define your brand, so your organisation has direction, is on the same page and can articulate what you do and why it matters.

• Audits and research
• Vision and mission
• Positioning
• Naming

I’ll bring your strategy to life with a distinctive visual and verbal identity – including your logo, colour palette, typography, imagery and core messages – that reflects who you are, creates a consistent image, builds credibility, increases recognition, helps you stand out and connects with your audiences.

• Visual identity
• Verbal identity
• Messaging
• Brand guidelines and toolkits

If your website no longer does what you need it to, I’ll provide a complete service from strategy, content and site planning to the design and build of a bespoke website tailored to your requirements. Your site will be clear, engaging and easy to use, while sustainable web design practices and green hosting will minimise its carbon footprint.

• Site and content planning
• Web design
• Web development
• Low-carbon websites

If your communications and marketing need to be clearer and more effective, I’ll design engaging print and digital materials that help you get your message across – from adverts, annual reports, banners, books, brochures, campaigns, displays, exhibitions, infographics, leaflets, newsletters, posters, presentations, reports and social media graphics to stationery.

• Publications
• Campaign materials
• Marketing collateral
• Exhibitions and displays