To be effective, you need a clear understanding of your organisation’s brand: who you are, your vision, what you do, who you’re here for, what makes you different, and how you want to be perceived. I’ll guide you through the process, researching your organisation, market and competitors to distil and define your brand, bringing everyone in your organisation together around a shared vision.
I’ll develop a comprehensive visual and verbal identity system – logo, colour palette, typography, imagery, tone of voice and core messaging. This will express your strategy and unify your touchpoints, giving you confidence in how your organisation presents itself, building credibility, increasing recognition, differentiating you, connecting you with your audiences and helping you achieve your goals.
I design effective brand, marketing and communication materials – from adverts, annual reports, banners, books, brochures, campaigns, displays, exhibitions, impact reports, infographics, leaflets, newsletters, posters, presentations, reports, social media graphics to stationery – and design and build low carbon websites that bring your organisation to life.