Services
Below are my services. For comprehensive branding or rebranding projects this is also my process, progressing from one service to the next.
Brand strategy
A crystal-clear vision of who you are and what you stand for – your organisation’s brand – when clearly defined and understood within your organisation, is the foundation for success.
With extensive experience managing branding projects, I’ll guide you through my branding process. We’ll gain a firm understanding of your organisation, audiences, and competitors / others in your field, so we can define your brand, answering the six key questions.
Then, I’ll help you develop an engaging verbal identity. Articulating your brand strategy, in a strapline, an elevator pitch and key messages. These assets should be used across all touchpoints to quickly, clearly and consistently communicate your message to your audiences.
- Branding / rebranding
- Research and audits
- Strategy
- Positioning
- Naming
- Verbal identity
- Key messages
Brand identity
I’ll create a distinctive visual identity that projects your brand strategy. This cohesive identity will include everything from your logo and colour palette to typography and imagery. It will help you raise your profile, unify your materials, stand out from the crowd, communicate your message, and bring you closer to your goals.
- Visual identity
- Brand guidelines and toolkits
Web design
I offer a complete service from strategy, content and site planning, through to the design and build of a bespoke website tailored to your specific requirements. Additionally, your site will use sustainable web design practices, and green hosting, to minimise its carbon footprint.
- Site and content planning
- Web design
- Development
- Low carbon design
Graphic design
I design effective marketing and communication materials that enhance your message – and are aligned with your brand and strategic goals. With expertise in eco-friendly printing practices, paper stocks, and design principles, I ensure that your materials are engaging and environmentally responsible.
- Adverts
- Annual reports
- Banners
- Books
- Brochures
- Displays
- Exhibitions
- Impact reports
- Infographics
- Leaflets
- Newsletters
- Posters
- Presentations
- Reports
- Social media graphics
- Stationery
“Mark had a clear branding process. It made sense, worked and the results are great!”
Rich Denyer-Bewick, Operations Director, Citizens Online