Brand strategy, brand identity, web design and graphic design, to help you grow your ethical business or organisation, raise awareness, change behaviours, win campaigns and catalyse positive change.


01. Brand strategy

A clear understanding of your business, organisation, project, or campaign is essential for success. I provide the research, process and perspective to help clarify, define and describe your brand: who you are, what your purpose is, what you do, who you’re here for, what makes you different and how you want to be perceived.

• Research and audits
• Brand strategy
• Brand positioning
• Naming

Branding projects


02. Brand identity

Once your brand is defined, I’ll help you clearly and succinctly articulate it. Creating a strong, compelling and consistent message that resonates with your audience.

Then, I’ll create a distinctive visual identity that projects your brand strategy. Creating an overarching look from logo and colour palette through to typography and imagery. Helping you to raise your profile, unify your materials, stand out from the crowd, communicate your message and bring you closer to your goals.

• Verbal identity
• Key messages
• Visual identity
• Brand guidelines and toolkits

Branding projects


03. Web design

I offer a complete service from strategy, content and site planning, through to the design and build of a bespoke website tailored to your specific requirements. Additionally, your site will use sustainable web design practices, and green hosting, to minimise its carbon footprint.

• Site and content planning
• Web design
• Development
• Low carbon design

Web design projects


04. Graphic design

I design effective marketing and communication materials. With expertise in eco-friendly printing practices, paper stocks, and design principles, I ensure that your materials are engaging and environmentally responsible.

• Adverts
• Annual reports
• Banners
• Books
• Brochures
• Displays
• Exhibitions
• Impact reports
• Infographics
• Leaflets
• Newsletters
• Posters
• Presentations
• Reports
• Social media graphics
• Stationery

Graphic design projects

Portfolio

Advocate
Ethical design agency
Stroud, Gloucestershire, UK

Contact
mark@advocatedesign.co.uk
07986 271797

Advocate ethical design agency

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