Brand strategy
To be effective, your organisation needs a clear understanding of its brand – who it is, its purpose, what it does, who for, what makes it different, and how it wants to be perceived. I’ll guide you through the research process before using my objective perspective and expertise to help distil and define your brand. This clarity of strategy is the foundation for success, creating a shared vision and direction of travel across your organisation.
- Research and insights
- Vision and mission
- Positioning
- Naming
Brand identity
I’ll develop a distinctive visual and verbal identity that expresses your brand strategy – from logo and colour palette to typography and imagery to tone of voice and core message. Together, these assets will raise your profile, unify your materials, help you stand out, communicate your message, and bring you closer to your goals.
- Visual identity
- Verbal identity
- Messaging
- Brand guidelines and toolkits
Design
I design effective brand, marketing and communication materials – from adverts, annual reports, banners, books, brochures, campaigns, displays, exhibitions, impact reports, infographics, leaflets, newsletters, posters, presentations, reports, social media graphics to stationery – and design and build low carbon websites that bring your organisation to life.
- Website design
- Web development
- Graphic design
- Print design
Approach
Whether you need one service or a joined-up approach from brand strategy and identity through to web and graphic design, I can provide it. And when required, I bring together web developers, copywriters, illustrators or photographers to create the right team for your project.
“Mark worked with us to develop a new brand and website, and the process transformed our organisation”
Jude Walker, Executive Director, Small Woods