Brand identity Web design
Gen Community
Hitting the spot between money and ethics
Logo
Website
Intro video
Brand identity guidelines
Services
Project
I created the brand and website for Gen Community, a start-up connecting investors with low-carbon projects.
Through research, I defined the core idea as ‘sustainable wealth with values’ – the sweet spot where money and ethics overlap. From this strategic foundation, I developed the name, brand identity and website, and wrote and directed an introductory video. The work helped Gen Community raise its first £400,000 share offer in just nine weeks, funding the installation of solar panels in Newport, Wales.
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Gen Community
Hitting the spot between money and ethics