Branding, identity and design
All projects are different. Sometimes we can jump straight to web and graphic design, but often our work involves branding and identity. For these projects we use the following process.
To be successful you need a clear understanding of what you’re about – your brand. From our research we’ll discover, shape and define your unique brand: your purpose, personality, what you do, who for and what makes you different. We’ll articulate this in a verbal brand: a strapline and statement to be used across your organisation creating a consistent and strong message. And if required we’ll create a name (or new name) for your organisation or services.
An identity is your brand made visual. We’ll create a distinctive visual identity that expresses your organisation, differentiates you from competitors and brings you closer to your audiences. This will typically include logo, typefaces, colours, icons, paper stock and imagery, creating an overarching look. This will be specified in a manual to ensure your identity remains consistent across all your digital and print communications.
Web and graphic design
Based on your brand and visual identity we’ll design your marketing and communication materials. No waffle or superficial decoration, just clear and effective websites, adverts, banners, books, brochures, displays, leaflets, posters, reports, stationery and more.