Our process
Branding to identity and design

We provide four services: branding, visual identity, graphic design and web design. For branding and visual identity projects we use the following process.


Through research, audits and workshops we can familiarise ourselves with your organisation and the challenges that need solving.

Brand strategy

To be successful an organisation needs a clear understanding of what it is – its brand. We’ll discover, shape and define your brand. Answering the crucial questions: who are you, what’s your purpose, what do you do, who for, what’s your personality and what makes you different.


If required we’ll create a name (or new name) for your organisation or services. We have a tried and tested methodology and experience of managing naming projects – ensuring your name is appropriate, memorable and powerful.

Verbal identity

We’ll articulate your brand in a strapline and elevator pitch / statement, to be used throughout your organisation, creating a strong and consistent message.

Visual identity

We’ll create a distinctive visual identity that expresses your brand, unites your materials, raises your profile and differentiates you from competitors. An identity consists of a logo, typefaces, colours, icons, paper stock and imagery, creating an overarching look. This will be specified in an identity manual.

Web and graphic design

Based on your brand and visual identity we’ll design your marketing and communication materials. No waffle or superficial decoration, just clear and effective websites, adverts, banners, books, brochures, displays, leaflets, posters, reports, stationery and more.

“The branding process has really changed our organisation. Advocate’s analysis and determination has helped to clarify our thinking on what we do and how we do it.”

Director, Small Woods

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