Our process

Branding to identity and design

We provide four overlapping services: brand strategy, visual identity, graphic design and web design. For branding and visual identity projects we use the following proven process.


Through research we can understand your organisation and create bespoke solutions that help you meet your goals.

Brand strategy

To be successful an organisation needs a clear understanding of what it is – its brand. We’ll discover, shape and define your brand. Answering the crucial questions: who are you, what’s your purpose, what do you do, who for, what’s your personality and what makes you different.


If required we’ll create a name (or new name) for your organisation or services. We have a tried and tested process and experience of managing naming projects – ensuring your name is appropriate, memorable and powerful.

Verbal identity

We’ll articulate your brand in a strapline and elevator pitch. These should be used throughout your marketing materials – creating a strong and consistent message – so that your audience know who you are and what you stand for.

Visual identity

We’ll create a distinctive visual identity that expresses your brand, unites your materials, raises your profile and differentiates you from competitors. An identity consists of a logo, typefaces, colours, icons, paper stock and imagery, creating an overarching look. This will be specified in an identity manual.

Web and graphic design

Based on your brand and visual identity we’ll design your marketing and communication materials. No waffle or superficial decoration, just clear and effective websites, adverts, banners, books, brochures, displays, leaflets, posters, reports, stationery and more.

See case studies