Practical Intelligence etching

Practical Intelligence——

Handcrafted website stands test of time

Services: brand identity + web design

Practical Intelligence workshop

The Men’s Shed workshop

Practical Intelligence homepage

Website homepage

Practical Intelligence workshop page

One of the workshop pages


Practical Intelligence run the inspiring Nailsworth Community Workshop in Gloucestershire. Providing over a dozen workshops to help people develop practical skills in silverwork, woodwork, stained glass, creative textiles and blacksmithing.

Logo and leaflet

Practical Intelligence approached us in 2010 to create a logo and leaflet. Rather than use a computer we thought it would be more appropriate and interesting for them to be handcrafted. We had an etching made for the logo and a letterpress typographer hand-set the leaflet on textured recycled paper.


Also in 2010 we designed and hand-coded the Workshop’s website. By 2019 it was time to make the site responsive (a concept that didn’t exist when we first created it) so that it works better on phones. However, the website is so well liked we’ve kept the visual design the same. It’s a testament to its good design that nearly ten years later it’s still going strong. We doubt many websites last this long!

Practical Intelligence website

“Advocate listened carefully to us and encapsulated our essence in a wonderful website.”

Pam Brown, Co-Founder

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