Nuclear Information Service

Authoritative new identity and website

Nuclear Information Service logo

Logo

Nuclear Information Service logo and image

Logo

Nuclear Information Service logo and image

Logo

Nuclear Information Service identity

Brand identity manual

Nuclear Information Service Nuclear Weapon Modernisation report

Nuclear Weapon Modernisation report

Nuclear Information Service Nuclear Weapon Modernisation report spread

Nuclear Weapon Modernisation report spread

Nuclear Information Service website homepage

Website homepage

Nuclear Information Service website safety page

Website category page

Nuclear Information Service website article

Website article page

Nuclear Information Service annual report 2020

Annual report 2020

Nuclear Information Service annual report 2019

Annual report 2019

Nuclear Information Service letterhead

Letterhead

Nuclear Information Service email template

Email template

Context

Nuclear Information Service (NIS) undertake research into the UK nuclear weapons programme. I was engaged to design a new brand identity, website and materials.

Branding

A key part of the branding process was to clarify and articulate what NIS does. I helped to write the strapline ‘Investigating the UK nuclear weapons programme’ and the longer elevator pitch:

Nuclear Information Service is an independent, not-for-profit research organisation. We investigate the UK nuclear weapons programme and publish accurate and reliable information to stimulate informed debate on disarmament and related issues.

Working closely with the client I defined how NIS wants to be perceived: professional, authoritative, academic, serious, purposeful and resolute. And importantly, how they don’t want to be perceived as being activists, protesting, hectoring, strident or dogmatic.

Identity

The branding work informed the professional looking visual identity. The organisation is well known as NIS, so it is appropriate to use the acronym prominently in the logo. The acronym graphic can be used to suggest the nature of NIS’s work. Placing an image inside the logo hints at investigating/looking into nuclear weapons. Also, placing the logo on top of an out of focus photograph, with the parts of the photo inside the logo in focus, suggests bringing clarity to the obfuscated world of nuclear weapons (see images above).

Website

Having reviewed the existing website, I simplified the new sites structure. Introducing a clear journey from topic category pages, to sub-category pages. The new design ensures new news articles are prominent (a key problem with the old site was that old news was only one click from the homepage, which could make the site look out of date). I designed a mock-up website and page templates in HTML, CSS and JavaScript. These were given to the web developers to build the site. I reviewed and fed into the iterative build process, helping to ensure the brand and visual design remained on track.

Graphic design

I have designed the NIS letterhead, annual report and email newsletter, using the new visual identity.

Results

The work has brought clarity to NIS’s message and helps them to project their position as being the reliable, authoritative and up to date source of information. This in turn will help them to stimulate debate on nuclear disarmament.

Nuclear Information Service website

“Mark’s detailed process really helped us to hone in on what we want to achieve, and the final design was professional, authoritative and trustworthy, capturing the organisational identity we want to embody.” — David Cullen, Director