Hitting the spot between money and ethics
Services: branding / visual identity / web design / graphic design
We created a brand and website for Gen Community, a start-up business connecting investors with low-carbon projects. From our research we defined the core idea as ‘sustainable wealth with values’, the sweet spot, or overlap between money and ethics. Following this we did everything from naming, branding, identity, website and an introductory video. The work helped Gen Community raise its first £400,000 share offer, in nine weeks, to install solar panels in Newport, Wales.
Gen Community website