Ecotricity

Graphic design for renewables business

Ecotricity photo

Advert photo

Ecotricity brochure cover Ecotricity brochure spread Ecotricity brochure spread 2 Ecotricity brochure spread 3

Brochure cover and spreads

Ecotricity Body Shop postcard

Global Cooling campaign postcard

Ecotricity advert

National press advert

Ecotricity bills

Examples of bills

Context

Ecotricity was the world’s first green electricity company.

Design

I designed a broad range of materials, including the key marketing brochure, adverts, postcards, posters and bills.

Copywriting

Not only did I design the materials I also wrote the copy. My objectivity, experience of writing for other clients and knowledge of the ‘green’ sector proved tremendously helpful. This one-stop service was convenient for the client and ensured synergy between design and words. I also wrote the key message and copy for the homepage of the Ecotricity website.

Bills

I created the templates for Ecotricity’s bills, ensuring that they met the project’s understandably exacting requirements. The bills had to be informative, clear and engaging while fulfilling strict legal requirements and print limitations. Five different templates were required for commercial and domestic customers.

Results

The unity of design and message created a strong brand image for Ecotricity.