Common Edge

Permaculture business brand and website

Common Edge permaculture logo


Common Edge permaculture website homepage

Website homepage

Common Edge permaculture business cards

Business card, front and back

Common Edge permaculture sharpening a scythe

Sharpening a scythe


Based in the beautiful Stroud valleys in Gloucestershire, Common Edge run permaculture courses and offer a permaculture design service. They approached me to help them grow their business.

Visual identity

I created business cards, letterhead and a visual identity ‘toolkit’ consisting of a logo, distinctive typeface, colour palette, recommended paper stock and a repeating hexagon pattern (a shape common to permaculture gardens). The toolkit enables the business to create their own professional-looking leaflets and posters, consistent with their visual identity.


I also designed and built a distinctive, bespoke website. The site is keyword optimised, responsive and has an easy-to-use content management system enabling the client to keep the site up to date. The next stage will be to add in a payment function, allowing fees for courses to be paid online.


Common Edge now look professional and credible and they stand out from their competitors. We’re confident that the work will help them expand and develop.

Common Edge website

“Mark was clear, thoughtful and really understood what we needed to achieve with our branding, visual identity and website.”

— Helen Pitel, Director