Common Edge permaculture logo

Common Edge

Permaculture business brand and website

Services: visual identity + web design + graphic design

Common Edge permaculture website homepage

Website homepage

Common Edge permaculture business cards

Business card front and back

Common Edge permaculture sharpening a scythe

Sharpening a scythe


Based in the beautiful Stroud valleys in Gloucestershire, Common Edge run permaculture courses and offer a permaculture design service. They approached Advocate to help them grow their business.

Visual identity

We created business cards, letterhead and a visual identity ‘toolkit’ consisting of a logo, distinctive typeface, colour palette, recommended paper stock and a repeating hexagon pattern (a shape common to permaculture gardens). The toolkit enables the business to create their own professional looking leaflets and posters, consistent with their visual identity.


We also designed and built a distinctive, bespoke website. The site is keyword optimised, responsive and has an easy to use content management system enabling the client to keep the site up-to-date. The next stage will be to add in a payment function, allowing fees for courses to be paid online.


Common Edge now look professional and credible and they stand out from their competitors. We’re confident that the work will help to grow their business.

Common Edge website

“Advocate were clear, thoughtful and really understood what we want to achieve.”

Helen Pitel, Director

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