Becoming Adult logo

University of Oxford
Branding for project on young migrants

Services: visual identity / graphic design

Becoming Adult leaflet

Six-page leaflet, front and back

Becoming Adult business cards

Business cards, front and back

Becoming Adult report covers

Report covers with window

Becoming Adult website

Website

Context

The Becoming Adult project, based at the University of Oxford, is researching the uncertain futures of young people who migrated to the UK on their own as children, as they turn 18. The project has a diverse audience from policymakers and academics to young migrants.

Branding

We created a brand identity that highlights the concept of an ‘uncertain future’ – ambiguous legal status and myriad pathways and viewpoints – by using an angular and confusing background pattern. The client believes this to be eye-catching and appropriate to 18-year-old migrants and that it colourfully differentiates the project from other, often dry, academic research projects.

Deliverables

We created business cards, a six-page leaflet and a report cover for future publications. The identity has also been applied to the project website.

Results

The suite of materials and the unique brand identity ensures the project stands out, looks professional and will help to raise its profile.

“Very many thanks again. We are really happy with the results and have had very positive feedback”—Elaine Chase, Senior Research Fellow

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